The Art of Selling Hollywood One-hour documentary from the inside of the Hollywood marketing machine. Many of Hollywood's best marketing tricks are time-honored traditions: hosting glitzy premieres, producing promotional trailers and planting stories to get a buzz for a film. Today there are also new and innovative marketing strategies, including the use of the Internet, a greater reliance on television commercials and the realization that merchandising is now a key part of any film's marketing campaign.
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