The Art of Selling Hollywood

One hour educational video, from inside the Hollywood marketing machine.

Many of Hollywood's best marketing tricks are time honored traditions: hosting glitzy premieres, producing promotional trailers and planting stories to get a buzz for a film.

Today there are also new and innovative marketing strategies, including the use of the Internet, a greater reliance on television commercials and the realization that merchandising is now a key part of any film's marketing campaign.